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We rigorously apply the WhatIF Way to reinvent the way foods are being made. The WhatIF Way is a framework guiding all decisions made at our organization. Fundamentally, the WhatIF Way outlines our approach to bettering the food systems through replenishing diets, restoring lands, and reconnecting with communities.
We make TASTY nutritious food loaded with all the naturally occurring nutrients of the ingredients we use.
We use crops grown regeneratively in all our products. We empower farmers to adapt regenerative agriculture for healthier soil and effective carbon capture.
Through our Outreach Program, we are building our own supply chain from the ground up (literally), reconnecting farmers to the food system and enabling profitable farming.
Change ReGeneration which is in bold at the end of the page to "REgeneration"
This Aristotle's dictum inspired how we frame WhatIF Way. We live in an interdependent world where our life exists not in a vacuum, disconnected from our environment and community, but rather, we live in interconnecting communities with other people, animals, and greenery, all woven together. We cannot replenish without restoring, nor can we restore without reconnecting, or reconnect without replenishing. Our regenerative principles guide our actions as a whole, and only when all three pillars are supported can we truly change the status quo and bring about the ReGeneration.