WHATIF F&I USA, LLC
1. Types of Information Collected
WhatIF Foods and any third party that we hire for the purpose of administering, operating, hosting, configuring, designing, maintaining and providing internal support for our Web Properties may collect two types of information when you visit the Web Properties: Personal Information and Usage Information.
(a) Personal Information: The types of information that we collect may include, among other things, the following categories of information (collectively, “Personal Information”): (i) contact information (e.g., your name, address, phone number, email address, shipping address); (ii) password and security questions and answers; (iii) demographic information; (iv) banking information (e.g., bank account and credit/debit card numbers, billing address); and (v) other information specific to you.
We do not collect any Personal Information from you when you visit our Web Properties unless you choose to provide such information to us. You can browse the website without telling us who you are or revealing any information about yourself. However, we will automatically collect Usage Information when you browse our website.
(b) Usage Information: The types of usage information that we collect may contain generic information about you when you visit the Web Properties, which may include, among other things, the following categories of information (collectively, “Usage Information”): (i) Internet Protocol (or IP) address or device ID/UDID, protocol and sequence information; (ii) browser language and type; (iii) domain name system requests; (iv) browsing history (such as, time spent at a domain, time and date of your visit) and number of clicks; (v) http headers, and operating system and fingerprinting data; (vi) and aggregated information.
2. How Information Is Collected
We may collect Personal Information and Usage Information about you from the following sources:
(a) the correspondence you and others send to us, including when you complete any online forms or send us an email;
(b) information we receive from you through the Web Properties and as a result of your use of our services, including when you create a user account (“User Account”) to purchase our cereals or other products;
(c) information about your transactions with, or services performed by, us, our affiliates or non-affiliated third parties;
(d) information we receive from your computer or mobile device;
(e) information we receive from our affiliates, partners or service providers; and
(f) information we receive from other sources, as permitted by applicable laws, rules and regulations.
You may be able to sign up to join our mailing list or to receive notifications from us. If you sign up, we may from time to time send you an email or other literature with information about one or more of our Web Properties and general information about us. You can unsubscribe at any time by the means set forth in that communication.
We may collect Usage Information from you in the following ways:
(c) Web Beacons: Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as Web Beacons (sometimes referred to as “clear gifs”). Web Beacons collect only limited information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. These Web Beacons do not carry any Personal Information and are only used to track usage of the Web Properties and activities associated with the Web Properties.
(d) Unique Identifier: We may assign you a unique internal identifier to help keep track of your future visits. We may use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information that you see on the Web Properties and some of the electronic communications you receive from us. We keep this information for our internal use.
3. Use of Collected Information
Information collected by us may be used for the following primary purposes:
(a) To provide products and services to you or any affiliate or third party who is obtaining services on your behalf or in connection with a transaction involving you.
(b) To improve our products and services.
(c) To personalize your experience on the Web Properties.
(d) To communicate with you and to inform you about our products and services.
(e) For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; track and categorize your activity and interests on our website, including to identify the different devices you use; and to enrich your experience on the Web Properties;
(f) For marketing and advertising, such as to: send you marketing and advertising communications; and to customize the marketing and advertising that we show you;
(g) For analytics, such as to: understand how you use our websites; understand how you shop with us; determine the methods and devices used to access the Web Properties; and improve the Web Properties;
(h) For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
(i) To help protect the safety and integrity of the Web Properties and our users.
4. When Information Is Disclosed and Shared
We share Personal Information and Usage Information with:
We might disclose Personal Information and/or Usage Information when required by law or in the good-faith belief that such disclosure is necessary:
(a) To comply with legal processes and applicable law.
(c) To take precautions against liability and respond to any claim that any information provided by you violates the rights of a third party.
(d) To assist government enforcement agencies.
(e) To protect our rights, property, or the safety or the rights, property, or personal safety of our visitors and the public, which includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and, if required by law, disclosing information to U.S. federal and state governmental agencies.
(f) To investigate potential unauthorized access or misuse of the Web Properties.
We may now or in the future share Usage Information with third parties to demonstrate the usage patterns for advertisements, content, functionality, promotions, and/or services on the Web Properties and/or on third party websites, or as we otherwise see fit, consistent with applicable law. Non-personally identifiable information, in an aggregated, anonymized form, such that you are not individually identified, may be provided to other parties for marketing, advertising or other uses, as we see fit.
We reserve the right to transfer your Personal Information, as well as any information about or obtained from you, in connection with the merger, sale or other disposition of all or part of our business and/or assets, or in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of our creditors. You expressly agree and consent to the use and/or transfer of the foregoing information in connection with any of the above described proceedings. We cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the information that is disclosed to us.
We may disclose your Personal Information for any purpose disclosed by us when you provide the information. We may also disclosure your Personal Information with your permission or as directed by you.
5. Security and User Account
While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that any information transmitted through the Internet is secure, or that such transmissions are free from delay, interruption, interception or error.
We use reasonable precautions to protect the privacy of your username, password and User Account information and to ensure that information collected through the Web Properties is not lost, misused or altered inappropriately by administering security measures. You are ultimately responsible for protecting your username, password and User Account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies. You agree to: (a) immediately notify us of any unauthorized use of your username, password and/or User Account, and/or any other breach of security; and (b) ensure that you log out from your User Account at the end of each session.
6. Privacy Outside the Web Properties
We may use the services of third party service providers to process transactions on our behalf, including processing your payment for cereal and other products. By using our Web Properties, you grant us all necessary rights and consents under applicable laws to disclose to our third party service providers -- or allow those third party service providers to collect, use, retain and disclose to us -- any Personal Information for purposes of providing services and products to you, including data that we may collect directly from you using cookies or other similar means.
7. European Union Users
8. Choices with Your Personal Information and Opting Out
Whether you submit any Personal Information to us is entirely up to you. You are under no obligation to provide any Personal Information to us. However, this information is essential for the provision and quality of some of the services and products that we offer to you, so we cannot provide you with certain services or products, or provide you with access to certain features, if you choose to withhold requested information, for example providing products that require your payment information.
9. Access and Correction
10. Your California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide certain personally identifiable information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us (once per calendar year) information about the information that we shared (if any) with other businesses for their own direct marketing uses. If applicable, this information would include the categories of information and the names and addresses of those businesses with which we shared information for the immediately prior calendar year. To obtain this information, please send an email message to firstname.lastname@example.org with “Request for California Privacy Information” in the subject line and in the body of your message. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements, and only information on covered sharing will be included in our response.
California residents who use the Web Properties are also entitled to the following consumer rights notice: The Web Properties are owned and/or operated by WhatIF Foods. Unless expressly stated, the Web Properties are provided without charge. If you have a question or complaint regarding the services or products provided through the Web Properties, please send an email to email@example.com
11. “Do Not Track” Signals
Because we may collect your Personal Information from time to time for our own use, we are required to disclose how we respond to “Do Not Track” requests, signals and other similar mechanisms. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services that you visit. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.
If you have questions or comments or would like to access your Personal Information or opt out of certain sharing, please let us know by sending your comments or requests to:
WhatIF F&I USA, LLC
Copyright © 2023. WhatIF F&I USA, LLC. All Rights Reserved.
Effective as of: March 1, 2023