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WhatIF Targets ‘Climate Anxious Gen Z’ with Bambara Groundnut Plant-based Milk, Noodles

WhatIF Foods was featured by FoodNavigator USA.

Singapore-based WhatIF Foods looks to bring its line of products derived from the bambara groundnut to a wider audience in the coming year, focusing on educating consumers about the legume’s benefits and appealing to the “climate anxious GenZ consumer,” Chief Commercial Officer Andrew Reeves told Food Navigator USA.

Read all about it here!

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