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WhatIF Foods stands up for change at the Planetiers World Gathering
WhatIF's Panel Discussion on "Positive Change"
by WhatIF Foods on November 26, 2022
We had the great pleasure of being invited to the world's biggest event on Sustainable Innovation - the Planetiers World Gathering, held from October 23-26, 2022 in Portugal's capital Lisbon.
With the motto "Empowering Sustainable Solutions'', the Planetiers World Gathering (PWG) aims to be a key accelerator of sustainable change through gathering the most innovative social impact startups, communities and cities, day-to-day sustainable projects, and the most inspirational change-makers in the world in the same place. The 3-day event saw more than 270 speakers, 50 startups and 20 investors, 4,000 in-person participants, and 13,000 online participants from more than 100 countries.
WhatIF Foods’ panel discussion on “Positive Change”, led by marketing and brand expert Sabine Schindlbauer, had a prominent lineup consisting of Christoph Langwallner (CEO and co-founder of WhatIF Foods), Scott Poynton (founder and CEO of the Pond Foundation), Peter Wennstroem (founder and CEO of the Healthy Marketing Team), and John Fullerton (thought leader, impact investor and founder/CEO of Capital Institute).
The conversation on the PWG Impact Stage focussed on showcasing the future of food and how WhatIF Foods is already contributing to positive change by implementing their unique value(s) chain.
REgeneration the WhatIF Way - what REgeneration means for WhatIF Foods
Chris Langwallner: The WhatIF Way is essentially the definition of our entire business model. We REstore degraded arable land using a forgotten crop called the Bambara groundnut that meets certain objectives including rejuvenating degraded land and its production capacity; we REconnect on a very very deep eye to eye level with farming communities, we are partnering with farmers directly, eliminating middle men, giving them the voices they deserve and building up a value chain together with them from the ground up. The entire philosophy of REgeneration also has to come with human health and therefore the foods that we produce made out of these forgotten crops are designed to REplenish us. We believe there is a need in the 21st century to bring nourishing foods back by utilizing nature's incredible variety and bring back complete crops such as the Bambara groundnut.
The totality of these 3 aspects is what we call the WhatIF Way.
Our soil needs to be healthy in order for the planet and us to be healthy; the Bambara groundnut and how it helps REstore degraded land.
How do our products, our BamNut Milk and Noodles, REplenish us?
What’s in it for the consumer?
What makes WhatIF Foods stand out when REconnecting to farming communities and consumers?
To sum it up