News

Why is our food system filled with unhealthy options?

WhatIF Foods Jan 21, 2021

We live in an odd world where, in many cosmopolitan areas, an apple costs more than a donut.

Keep reading

The Right Kind of Spoon

WhatIF Foods Jan 21, 2021

Now, you may be asking yourself, why would you need your own WhatIF Foods’ spoon?

Keep reading

Why asking ‘what if?’ is important?

WhatIF Foods Aug 06, 2020

Find out how our story started with asking ourselves "What if..."

Keep reading

CNA Interview: Behind the Scenes of WhatIF Foods

WhatIF Foods Jul 30, 2020

Last December, WhatIF Foods CEO and Founder Christoph Langwallner, and Senior Innovation Manager, Amelia Tan, had the pleasure to speak live on CNA938 – Singapore’s national radio station. Hospitably hosted by Stanley Leong and Chew Wui Lynn, Chris and Amelia walked through our journey from ideation to what is now known as WhatIF Foods.

Keep reading

Boost Your Immunity with WhatIF Soups & WhatIF Shakes

WhatIF Foods May 09, 2020

In collaboration with Biogena, we have designed an immune-boosting vitamin and mineral mix that is incorporated into all WhatIF Soup and Shake products.

WhatIF Soups and Shakes contain key micronutrients that contribute to the normal functioning of the immune system.

Keep reading

One man’s quest to transform comfort food, and help the planet

WhatIF Foods May 07, 2020

Our co-founder and CEO Chris Langwallner has been on this mission for a long time. A long-standing veteran in the industry, he had spent most of his career finding innovative ways to improve taste in savoury snacks.

Keep reading

A WhatIF Foods Design Jouney

WhatIF Foods May 04, 2020

An interview with Nick Gray, Managing Partner at New Model Creative about how WhatIF Foods came alive.

Keep reading

(function () {
  var customDocumentWrite = function(content) {
    var jquery = null;

if (window.jQuery) {
      jquery = window.jQuery;
    } else if (window.Checkout && window.Checkout.$) {
      jquery = window.Checkout.$;
    }

if (jquery) {
      jquery('body').append(content);
    }
  };

var setCookieIfConversion = function(token) {
    if (token) {
      var twoMonthsFromNow = new Date(Date.now());
      twoMonthsFromNow.setMonth(twoMonthsFromNow.getMonth() + 2);

document.cookie = 'loggedConversion=' + token + '; expires=' + twoMonthsFromNow;
    }
  }

};
      scriptFallback.async = true;
      scriptFallback.src = 'https://cdn.shopify.com/s/trekkie.storefront.9a09d2849d14cfa2cb5a0fa806bab5e681a9a8b8.min.js';
      first.parentNode.insertBefore(scriptFallback, first);
    };
    script.async = true;
    script.src = 'https://cdn.shopify.com/s/trekkie.storefront.9a09d2849d14cfa2cb5a0fa806bab5e681a9a8b8.min.js';
    first.parentNode.insertBefore(script, first);
  };
  trekkie.load(
    {"Trekkie":{"appName":"storefront","development":false,"defaultAttributes":{"shopId":37780684940,"isMerchantRequest":null,"themeId":97534836876,"themeCityHash":"12037832670126966404","contentLanguage":"en","currency":"SGD"},"isServerSideCookieWritingEnabled":true,"isPixelGateEnabled":true},"Performance":{"navigationTimingApiMeasurementsEnabled":true,"navigationTimingApiMeasurementsSampleRate":1},"Google Analytics":{"trackingId":"UA-166635363-1","domain":"auto","siteSpeedSampleRate":"10","enhancedEcommerce":true,"doubleClick":true,"includeSearch":true},"Session Attribution":{},"Customer Events API":{}}
  );

var loaded = false;
  trekkie.ready(function() {
    if (loaded) return;
    loaded = true;

window.ShopifyAnalytics.lib.page(
          null,
          {"pageType":"blog","resourceType":"blog","resourceId":59603124364}
        );

var match = window.location.pathname.match(/checkouts\/(.+)\/(thank_you|post_purchase)/)
    var token = match? match[1]: undefined;
    if (!hasLoggedConversion(token)) {
      setCookieIfConversion(token);
      
    }
  });

var eventsListenerScript = document.createElement('script');
      eventsListenerScript.async = true;
      eventsListenerScript.src = "//cdn.shopify.com/shopifycloud/shopify/assets/shop_events_listener-68ba3f1321f00bf07cb78a03841621079812265e950cdccade3463749ea2705e.js";
      document.getElementsByTagName('head')[0].appendChild(eventsListenerScript);
    
})();</script>
    
        
        <script src="https://www.googleoptimize.com/optimize.js?id=OPT-PBP39SM"></script>
    	
    
    <script>
    (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({"gtm.start":
      new Date().getTime(),event:"gtm.js"});var f=d.getElementsByTagName(s)[0],
      j=d.createElement(s),dl=l!="dataLayer"?"&l="+l:"";j.async=true;j.src=
      "https://www.googletagmanager.com/gtm.js?id="+i+dl;f.parentNode.insertBefore(j,f);
    })(window,document,"script","dataLayer","GTM-T8JJTQN");
    </script>
    
    <script>
    window.dataLayer = window.dataLayer || [];
    </script>

window.BOLD.subscriptions.config.addToCartFormSelectors = window.BOLD.subscriptions.config.addToCartFormSelectors || [];
    window.BOLD.subscriptions.config.addToCartButtonSelectors = window.BOLD.subscriptions.config.addToCartButtonSelectors || [];
    window.BOLD.subscriptions.config.cartElementSelectors = window.BOLD.subscriptions.config.cartElementSelectors || [];
    window.BOLD.subscriptions.config.cartTotalElementSelectors = window.BOLD.subscriptions.config.cartTotalElementSelectors || [];
    window.BOLD.subscriptions.config.featureFlags = window.BOLD.subscriptions.config.featureFlags || ["BS2-1494-show-widget-dcl","BS2-1698-get-paypal-methods-from-cashier","BS2-1699-select-payment-methods-msp","BS2-1882-gen-settings-tz","BS2-2058-usage-billing","BS2-2676-disable-sub-groups-on-reinstall","BS2-1699-edit-payment-methods-admin","bs2-1804-cancellation-management-page"];
    window.BOLD.subscriptions.config.subscriptionProcessingFrequency = '60';
    window.BOLD.subscriptions.data = window.BOLD.subscriptions.data || {};

// Interval text markup template
    window.BOLD.subscriptions.config.lineItemPropertyListSelectors = window.BOLD.subscriptions.config.lineItemPropertyListSelectors || [];
    window.BOLD.subscriptions.config.lineItemPropertyListSelectors.push('dl.definitionList');
    window.BOLD.subscriptions.config.lineItemPropertyListTemplate = window.BOLD.subscriptions.config.lineItemPropertyListTemplate || '<dl class="definitionList"></dl>';
    window.BOLD.subscriptions.config.lineItemPropertyTemplate = window.BOLD.subscriptions.config.lineItemPropertyTemplate || '<dt class="definitionList-key">\:</dt><dd class="definitionList-value">\</dd>';

// Constants in XMLHttpRequest are not reliable, so we will create our own
    // reference: https://developer.mozilla.org/en-US/docs/Web/API/XMLHttpRequest/readyState
    window.BOLD.subscriptions.config.XMLHttpRequest = {
        UNSENT:0,            // Client has been created. open() not called yet.
        OPENED: 1,           // open() has been called.
        HEADERS_RECEIVED: 2, // send() has been called, and headers and status are available.
        LOADING: 3,          // Downloading; responseText holds partial data.
        DONE: 4              // The operation is complete.
    };

window.BOLD.subscriptions.config.assetBaseUrl = 'https://sub.boldapps.net';
    if (window.localStorage && window.localStorage.getItem('boldSubscriptionsAssetBaseUrl')) {
        window.BOLD.subscriptions.config.assetBaseUrl = window.localStorage.getItem('boldSubscriptionsAssetBaseUrl')
    }

if (localStorage && localStorage.getItem('boldSubscriptionsSubscriptionGroups')) {
        window.BOLD.subscriptions.data.subscriptionGroups = JSON.parse(localStorage.getItem('boldSubscriptionsSubscriptionGroups'));
    } else {
        window.BOLD.subscriptions.data.subscriptionGroups = [{"id":4209,"billing_rules":[{"id":8031,"subscription_group_id":4209,"interval_name":"Once a Week","billing_rule":"FREQ=DAILY;INTERVAL=7","custom_billing_rule":""},{"id":11215,"subscription_group_id":4209,"interval_name":"Every two weeks","billing_rule":"FREQ=DAILY;INTERVAL=14","custom_billing_rule":""},{"id":11216,"subscription_group_id":4209,"interval_name":"Once a Month","billing_rule":"FREQ=MONTHLY","custom_billing_rule":""}],"is_subscription_only":false,"allow_prepaid":false,"is_prepaid_only":false,"should_continue_prepaid":true,"continue_prepaid_type":"as_prepaid","prepaid_durations":[{"id":4134,"subscription_group_id":4209,"total_duration":1,"discount_type":"percentage","discount_value":0}],"selection_options":[{"platform_entity_id":"4842368172172"},{"platform_entity_id":"4842373742732"},{"platform_entity_id":"4842377904268"},{"platform_entity_id":"4850923405452"},{"platform_entity_id":"4850928058508"},{"platform_entity_id":"4850931171468"},{"platform_entity_id":"5212100886668"}],"discount_type":"percentage","percent_discount":10,"fixed_discount":0,"can_add_to_cart":true}];
    }

window.BOLD.subscriptions.getSubscriptionGroupById = function(subGroupId) {
        var subscriptionGroups = window.BOLD.subscriptions.data.subscriptionGroups;

for (var i = 0; i < subscriptionGroups.length; i += 1) {
            var subGroup = subscriptionGroups[i];
            if (subGroup.id === subGroupId) {
                return subGroup;
            }
        }

return null;
    };

window.BOLD.subscriptions.getSubscriptionGroupBillingRuleById = function(subGroup, billingRuleId) {
        for (var i = 0; i < subGroup.billing_rules.length; i += 1) {
            var billingRule = subGroup.billing_rules[i];
            if (billingRule.id === billingRuleId) {
                return billingRule;
            }
        }

return null;
    };

window.BOLD.subscriptions.toggleDisabledAddToCartButtons = function(disable) {
        var addToCartForms = document.querySelectorAll(window.BOLD.subscriptions.config.addToCartFormSelectors.join(','));
        for (var i = 0; i < addToCartForms.length; i++) {
            var addToCartForm = addToCartForms[i];
            var productId = window.BOLD.subscriptions.getProductIdFromAddToCartForm(addToCartForm);
            var subscriptionGroup = window.BOLD.subscriptions.getSubscriptionGroupFromProductId(productId);

if (subscriptionGroup) {
                var addToCartButtons = addToCartForm.querySelectorAll(window.BOLD.subscriptions.config.addToCartButtonSelectors.join(','));
                for (var j = 0; j < addToCartButtons.length; j++) {
                    var addToCartButton = addToCartButtons[j];
                    var toggleAction = disable ?  addToCartButton.setAttribute : addToCartButton.removeAttribute;

addToCartButton.disabled = disable;
                    toggleAction.call(addToCartButton, 'data-disabled-by-subscriptions', disable);
                }
            }
        }
    };

window.BOLD.subscriptions.enableAddToCartButtons = function () {
        document.removeEventListener('click', window.BOLD.subscriptions.preventSubscriptionAddToCart);
        window.BOLD.subscriptions.toggleDisabledAddToCartButtons(false);
    };

window.BOLD.subscriptions.addJSAsset = function(src) {
        var scriptTag = document.getElementById('bold-subscriptions-script');
        var jsElement = document.createElement('script');
        jsElement.type = 'text/javascript';
        jsElement.src = src;
        scriptTag.parentNode.insertBefore(jsElement, scriptTag);
    };

window.BOLD.subscriptions.addCSSAsset = function(href) {
        var scriptTag = document.getElementById('bold-subscriptions-script');
        var cssElement = document.createElement('link');
        cssElement.href = href;
        cssElement.rel = 'stylesheet';
        scriptTag.parentNode.insertBefore(cssElement, scriptTag);
    };

window.BOLD.subscriptions.loadStorefrontAssets = function loadStorefrontAssets() {
        var assets = window.BOLD.subscriptions.config.assets;
        window.BOLD.subscriptions.addCSSAsset(window.BOLD.subscriptions.config.assetBaseUrl + '/static/' + assets['storefront.css']);
        window.BOLD.subscriptions.addJSAsset(window.BOLD.subscriptions.config.assetBaseUrl + '/static/' + assets['storefront.js']);
    };

window.BOLD.subscriptions.loadCustomerPortalAssets = function loadCustomerPortalAssets() {
        var assets = window.BOLD.subscriptions.config.assets;
        window.BOLD.subscriptions.addCSSAsset(window.BOLD.subscriptions.config.assetBaseUrl + '/static/' + assets['customer_portal.css']);
        window.BOLD.subscriptions.addJSAsset(window.BOLD.subscriptions.config.assetBaseUrl + '/static/' + assets['customer_portal.js']);
    };

window.BOLD.subscriptions.processManifest = function() {
        if (!window.BOLD.subscriptions.processedManifest) {
            window.BOLD.subscriptions.processedManifest = true;
            window.BOLD.subscriptions.config.assets = JSON.parse(this.responseText);

window.BOLD.subscriptions.loadCustomerPortalAssets();
        }
    };

window.BOLD.subscriptions.addInitialLoadingMessage = function() {
        var customerPortalNode = document.getElementById('customer-portal-root');
        if (customerPortalNode) {
            customerPortalNode.innerHTML = '<h1 style="text-align: center;">Loading your subscriptions</h1>';
        }
    }

window.BOLD.subscriptions.contentLoaded = function() {
        window.BOLD.subscriptions.data.contentLoadedEventTriggered = true;
        window.BOLD.subscriptions.addInitialLoadingMessage();
            };

window.BOLD.subscriptions.preventSubscriptionAddToCart = function(e) {
        if (e.target.matches(window.BOLD.subscriptions.config.addToCartButtonSelectors.join(',')) && e.target.form) {
            var productId = window.BOLD.subscriptions.getProductIdFromAddToCartForm(e.target.form);
            var subscriptionGroup = window.BOLD.subscriptions.getSubscriptionGroupFromProductId(productId);

if (subscriptionGroup) {
                // this code disables the add to cart button for subscription products
                // once the subscriptions widget loads it is responsible for re-enabling the buttons
                // call window.BOLD.subscriptions.enableAddToCartButtons enable them manually
                e.preventDefault();
                return false;
            }
        }
    };

document.addEventListener('DOMContentLoaded', window.BOLD.subscriptions.contentLoaded);

if (!Element.prototype.matches) {
        Element.prototype.matches =
            Element.prototype.matchesSelector ||
            Element.prototype.mozMatchesSelector ||
            Element.prototype.msMatchesSelector ||
            Element.prototype.oMatchesSelector ||
            Element.prototype.webkitMatchesSelector ||
            function(s) {
                var matches = (this.document || this.ownerDocument).querySelectorAll(s),
                    i = matches.length;
                while (--i >= 0 && matches.item(i) !== this) {}
                return i > -1;
            };
    }

if (!Element.prototype.closest) {
        Element.prototype.closest = function(s) {
            var el = this;

do {
                if (Element.prototype.matches.call(el, s)) return el;
                el = el.parentElement || el.parentNode;
            } while (el !== null && el.nodeType === 1);
            return null;
        };
    }

window.BOLD.subscriptions.setVisibilityOfAdditionalCheckoutButtons = function (isVisible) {
        if (window.BOLD.subscriptions.config.additionalCheckoutSelectors === undefined) {
            return;
        }

var selectors = window.BOLD.subscriptions.config.additionalCheckoutSelectors;

for (var i = 0; i < selectors.length; i++) {
            var elements = document.querySelectorAll(selectors[i]);

for (var j = 0; j < elements.length; j++) {
                elements[j].style.display = isVisible ? 'block' : 'none';
            }
        }
    }

window.BOLD.subscriptions.hideAdditionalCheckoutButtons = function() {
        window.BOLD.subscriptions.setVisibilityOfAdditionalCheckoutButtons(false);
    };

window.BOLD.subscriptions.showAdditionalCheckoutButtons = function() {
        window.BOLD.subscriptions.setVisibilityOfAdditionalCheckoutButtons(true);
    };

window.BOLD.subscriptions.enhanceMspUrls = function(data) {
        var mspUrl = 'https://sub.boldapps.net/shop/2196/customer_portal';
        var elements = document.querySelectorAll("a[href='"+mspUrl+"']");

if(!elements.length || !data.success) {
            return;
        }

for (var i = 0; i < elements.length; i++) {
            elements[i].href = elements[i].href + "?jwt="+data.value.jwt+"&customerId="+data.value.customerId;
        }
    };

window.addEventListener('load', function () {
        window.BOLD.subscriptions.getJWT(window.BOLD.subscriptions.enhanceMspUrls);
    });

// This will be called immediately
    // Use this anonymous function to avoid polluting the global namespace
    (function() {
        var xhr = new XMLHttpRequest();
        xhr.addEventListener('load', window.BOLD.subscriptions.processManifest);
        xhr.open('GET', window.BOLD.subscriptions.config.assetBaseUrl + '/static/manifest.json?t=' + (new Date()).getTime());
        xhr.send();
    })()

window.BOLD.subscriptions.patches.finishCheckout = function(event, form, cart) {
        window.BOLD.subscriptions.patches.currentCheckoutRetries++;

if (!window.BOLD.subscriptions.app
            && window.BOLD.subscriptions.patches.currentCheckoutRetries < window.BOLD.subscriptions.patches.maxCheckoutRetries
        ) {
            setTimeout(function () { window.BOLD.subscriptions.patches.finishCheckout(event, form, cart); }, 100);
            return;
        } else if (window.BOLD.subscriptions.app) {
            window.BOLD.subscriptions.patches.currentCheckoutRetries = 0;
            window.BOLD.subscriptions.app.addCartParams(form, cart);
        }

var noSubscriptions = false;
        if ((window.BOLD.subscriptions.app && window.BOLD.subscriptions.app.successfulAddToCarts.length === 0)
            || !window.BOLD.subscriptions.app
        ) {
            noSubscriptions = true;
            event.target.dataset.cashierConfirmedNoPlugins = true;

if (window.BOLD.subscriptions.setCashierFeatureToken) {
                window.BOLD.subscriptions.setCashierFeatureToken(false);
            }
        }

if ((noSubscriptions && window.BOLD.subscriptions.config.cashierPluginOnlyMode)
            || (typeof BOLD.checkout.isFeatureRequired === 'function' && !BOLD.checkout.isFeatureRequired())
        ) {
            // send them to the original checkout when in plugin only mode
            // and either BSUB is there but there are no subscription products
            // or BSUB isn't there at all
            if (form.dataset.old_form_action) {
                form.action = form.dataset.old_form_action;
            }
            event.target.click();
        } else {
            // sends them to Cashier since BSUB got a chance to add it's stuff
            // and plugin only mode is not enabled
            form.submit();
        }
    };
</script>

window.BOLD.subscriptions.config.addToCartFormSelectors = [
        '.product-form.product-form-product-template:not(.bold-subscriptions-no-widget)'
    ];
    window.BOLD.subscriptions.config.addToCartButtonSelectors = [
        '[type="submit"]'
    ];
    window.BOLD.subscriptions.config.quickAddToCartButtonSelectors = [
        'a[data-event-type="product-click"]'
    ];

window.BOLD.subscriptions.getProductIdFromAddToCartForm = function(addToCartForm) {
        var idInput = addToCartForm.querySelector('[name="id"]');
        var variantId = parseInt(idInput.value, 10);

if (isNaN(variantId)) {
            return null;
        }

var product = window.BOLD.subscriptions.data.platform.variantProductMap[variantId];

if (product === undefined) {
            return null;
        }

return product.id;
    };

window.BOLD.subscriptions.getAddToCartForms = function() {
        var forms = [];
        var idInputs = document.querySelectorAll('[name="id"]');

for (var i = 0; i < idInputs.length; i++) {
            var idInput = idInputs[i];
            var form = idInput.closest('form:not(.bold-subscriptions-no-widget)');
            forms.push(form);
        }

return forms;
    };

window.BOLD.subscriptions.getJWT = function (callback) {
        if(window.BOLD.subscriptions.data.platform.customer.id !== '') {
            var shopPlatformId = '37780684940';
            var appSlug = 'subscriptions';
            var customerPlatformId = window.BOLD.subscriptions.data.platform.customer.id;
            var proxyPath = '/apps/app-proxy/customers/v1/shops/'+shopPlatformId+'/apps/'+appSlug+'/customers/pid/'+customerPlatformId+'/jwt';

var xmlhttp = new XMLHttpRequest();

xmlhttp.onreadystatechange = function() {
                if (xmlhttp.readyState === window.BOLD.subscriptions.config.XMLHttpRequest.DONE) {
                    if (xmlhttp.status === 200) {
                        var data = JSON.parse(xmlhttp.responseText);
                        callback({
                            success: true,
                            value: {
                                jwt: data.bold_platform_jwt,
                                customerId: window.BOLD.subscriptions.data.platform.customer.id,
                            },
                        });
                    } else if (xmlhttp.status === 404) {
                        callback({
                            success: false,
                            error: 'not_logged_in',
                        });
                    } else {
                        callback({
                            success: false,
                            error: 'unknown',
                        });
                    }
                }
            };

xmlhttp.open("GET", proxyPath, true);
            xmlhttp.setRequestHeader('Accept', 'application/liquid');
            xmlhttp.send();
        } else {
            callback({
                success: false,
                error: 'not_logged_in',
            });
        }
    };

// Cashier patches
    window.BOLD.subscriptions.patches.cashierListenerFn = function(event) {
        if (window.BOLD.checkout.isCheckoutButton(event.target) && window.BOLD.checkout.isEnabled()) {
            window.BOLD.subscriptions.patches.pushToCashier(event);
        } else if(window.BOLD.checkout.isCheckoutButton(event.target) && typeof window.cashier_installed_on_site === 'undefined') {
            var request = new XMLHttpRequest();
            request.open('HEAD', '/apps/checkout/isInstalled', false);
            request.send(null);

if(request.status >= 200 && request.status < 400) {
                window.BOLD.subscriptions.patches.pushToCashier(event);
            } else {
                window.cashier_installed_on_site = false;
            }
        }
    };

window.BOLD.subscriptions.patches.pushToCashier = function(event) {
        event.preventDefault();
        var form = window.BOLD.checkout.getForm(event.target);
        var formData = new FormData(form);
        var request = new XMLHttpRequest();
        request.open('POST', '/cart/update.js?tmp=' + Date.now(), true);
        request.setRequestHeader('Content-type', 'application/x-www-form-urlencoded');

request.onload = function() {
            if (request.status >= 200 && request.status < 400) {
                // Success!
                var cart = JSON.parse(request.responseText);

// If items are empty redirect back to the cart
                if (cart.items.length === 0) {
                    return window.location.href = '/cart';
                }

cart.items.forEach(function(element) {
                    delete element.product_description;
                });

if (document.getElementById('CartSpecialInstructions')) {
                    // If the cart note exists, grab its value
                    cart.note = document.getElementById('CartSpecialInstructions').value;
                }

var cartObj = JSON.stringify(cart);

var form = window.BOLD.checkout.getForm(event.target);
                form.dataset.old_form_action = form.action;
                form.action = '/apps/checkout/begin-checkout' + googleAnalyticsGetParamString({});
                var cartCookie = window.BOLD.checkout.getCookie('cart');
                var element = document.createElement('INPUT');
                element.type = 'HIDDEN';
                element.name = 'cart_id';
                element.value = cartCookie;
                form.appendChild(element);

var cartElement = document.createElement('INPUT');
                cartElement.type = 'HIDDEN';
                cartElement.name = 'cart';
                cartElement.value = cartObj;
                form.appendChild(cartElement);
                form.method = 'POST';

if(window.BOLD && window.BOLD.checkout && typeof window.BOLD.checkout.languageIsoCode === 'string') {
                    var langInput = document.createElement('INPUT');
                    langInput.type = 'HIDDEN';
                    langInput.name = 'language_iso';
                    langInput.value = window.BOLD.checkout.languageIsoCode;
                    form.appendChild(langInput);
                }

if (window.BOLD && window.BOLD.common && typeof window.BOLD.common.eventEmitter === 'object' && typeof window.BOLDCURRENCY !== 'undefined') {
                    window.BOLD.common.eventEmitter.emit('BOLD_CASHIER_checkout', {target: form});
                }

window.BOLD.subscriptions.patches.finishCheckout(event, form, cart);
            }
        };

request.send(formData);
    };

</script>

function getPageType() {
    
    return 'Other';
    
  }
  
  
  window.dataLayer.push({
    "visitorType": "Guest"
  });
  
  
  
  window.dataLayer.push({
    "pageType": "other"
  });

Array.prototype.slice.call(document.querySelectorAll('a[href*="/products/"]'))
          .forEach(function(select) {
            select.addEventListener('click', handleProductClick);
          });

function getClickedProductHandle(element) {
          var arr = element.href.split('/products/');
          return arr[arr.length-1];
        }

function handleProductClick(event) {
          if(typeof allProducts == "undefined") return;
          var target = event.target.matches('a[href*="/products/"]')
            ? event.target
            : event.target.closest('a[href*="/products/"]');
          var handle = getClickedProductHandle(target);
          var clickedProduct = allProducts.filter(function(product) {
            return product.handle === handle;
          });
          if (clickedProduct[0]) delete clickedProduct[0].list;
          if (clickedProduct[0]) delete clickedProduct[0].handle;
          window.dataLayer.push({
            "event": "productClick",
            "ecommerce": {
              currencyCode: "SGD",
              "click": {
                "actionField": {"list": getPageType()},
                "products": clickedProduct

}
            },
          });
        }
      }, false);
    </script>

<noscript>
        <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T8JJTQN" height="0" width="0" style="display:none;visibility:hidden"></iframe>
    </noscript>

<script type="text/javascript">
            (function(i, s, o, g, r, a, m){
                i['__GetResponseAnalyticsObject'] = r;i[r] = i[r] || function() {(i[r].q = i[r].q || []).push(arguments)};
                a = s.createElement(o);m = s.getElementsByTagName(o)[0];a.async = 1;a.src = g;m.parentNode.insertBefore(a, m);
            })(window, document, 'script', 'https://ga.getresponse.com/script/ga.js?v=2&grid=sBDcFXkJbdHoIBw%3D%3D', 'GrTracking');
            
            // Creates a default GetResponse Tracker with automatic cookie domain configuration.
            GrTracking('setDomain', 'auto');
            
            // Sends a pageview hit from the tracker just created.
            // allways load current window.location.href - usefull for single page applications
            GrTracking('push');
        </script>

.ll-fallback{position:absolute;top:0;left:0;width:100%;height:100%;background-size:cover;background-position:center;background-repeat:no-repeat;z-index:99}#shopify-section-popup{display:none!important}.product-gallery--slider{height:auto}video,iframe,model-viewer{opacity:1!important;position:absolute !important;top:0;left:0;width:100%;height:100%;}

News

Why is our food system filled with unhealthy options?

The Right Kind of Spoon

Why asking ‘what if?’ is important?

CNA Interview: Behind the Scenes of WhatIF Foods

Boost Your Immunity with WhatIF Soups & WhatIF Shakes

One man’s quest to transform comfort food, and help the planet

A WhatIF Foods Design Jouney

Navigate

Extra Info

Follow Us

Currency

News

Why is our food system filled with unhealthy options?

The Right Kind of Spoon

Why asking ‘what if?’ is important?

CNA Interview: Behind the Scenes of WhatIF Foods

Boost Your Immunity with WhatIF Soups & WhatIF Shakes

One man’s quest to transform comfort food, and help the planet

A WhatIF Foods Design Jouney

Navigate

Extra Info

Follow Us

Newsletter

Currency

Get 55% off by trying 1 of everything

WHAT'S YOUR EMAIL?